Search rankings update

Following on from the two significant recent changes, and some other SEO work done, it is time to look at the rankings again. Also, I have let my ad run down again as most of the content has been amended, and my content is ranking reasonably well.

All of the engines in question now have updated the 37prime content. Interestingly, Google was almost immediate. Ask refreshed the content two days ago, and Bing/Yahoo! updated today. It has taken around the same amount of time to de-rank the now defunct Skype forum that also had the stolen identity related content (including some slanderous remarks). Google did take longer to de-rank than to refresh content, but the timing of the other two engines was concurrent with refreshing the content. Duckduckgo is still draging the chain on the content update.

www.google.com.au

Page 1: bad results at #5 (abandoned blog) (#7 is updated 37prime) (out of 10)

Page 2: none

Page 3: #6 (abandoned blog again)

au.yahoo.com

Page 1: none (out of 10) see bing below for more details

Page 2: #9

Page 3: #3

www.bing.com

Page 1: none (out of 10) – #9 is the updated 37prime content

Page 2: #9 (this is the abandoned blog)

Page 3: #3 (same blog – it is indexed multiple times because the same story can be linked to via different URLs based on the article tags. This phenomenon held true for the 37prime blog as well; the permalink and the archive both showed up)

www.ask.com

Page 1: #1 (the abandoned blog) (#5 is the updated 37prime post)

Page 2: #5 (same abandoned blog, through permalink)

Page 3: none!

duckduckgo.com

One continuous page: result #4 (37prime), 9 (Skype forum), 11 (abandoned blog) out of a total of 33 results. It looked rather different earlier this morning – 31 results, and the content had been updated, so their sources and algorithms appear to change.

So in summary, my SEO changes seem to have had some positive results for me on Bing/Yahoo! but haven’t made any difference to Google. Ask was slightly worse, and DuckDuckGo is a mixed bag. I will keep monitoring as I do want to de-rank the abandoned blog, as well as see what is happening on DuckDuckGo.

Same ol' spam, but different

So the same scam has been sent to me again (well, the Adobe version this time, not the Skype one). This scam has been around often and long enough (already back in 2010!, prior to them stealing my identity for one of the scam runs) that it has a Snopes page.

The updated spam, which I received a couple of days ago, again invents new versions of the adobe products that don’t exist. This time it’s Adobe 2012, and they are “charging” (i.e. stealing your details) for Adobe reader – which is always free.

This is what the scam looks like (and please don’t go to the links in the scam unless you know what you are doing) – although the mailout redirect goes through a third party, so the links have a landing page which collects usage information before sending you to the scam landing page. The scam landing page then takes you to the scam page proper that takes your money.

[sourcecode language=”html”]
INTRODUCING UPGRADED ADOBE ACROBAT READER 2012

Adobe is pleased to announce new version upgrades for Adobe Acrobat Reader

http://www.adobe-upgrade-2012.com

Advanced features include:

– Collaborate across borders
– Create rich, polished PDF files from any application that prints
– Ensure visual fidelity
– Encrypt and share PDF files more securely
– Use the standard for document archival and exchange

To upgrade and enhance your work productivity today, go to:

http://www.adobe-upgrade-2012.com

Start downloading the update right now and let us know what you think about it.

We’re working on making Adobe Acrobat Reader better all the time !

Copyright 2011 Adobe Systems Incorporated. All rights reserved.

Adobe Systems Incorporated
343 Preston Street
Ottawa, ON K1S 1N4
Canada
[/sourcecode]

So the main difference that I’ve noticed with the scam is that this time they’ve used some extra money (also presumably stolen) to pay for the site whois to not be shown:

Domain Name:adobe-upgrade-2012.com
Record created:11/29/2011
Record expired:11/29/2012


Domain servers in listed order:
	 ns1.dns-diy.net 	 ns2.dns-diy.net

Administrat:
   name-- Domain ID Shield Service
   org-- Domain ID Shield Service CO., Limited
   country-- CN
   province-- Hong Kong
   city-- Hong Kong
   address-- 1102-1103,11/F,Kowloon Bldg.,555 Nathan Rd.,Mongkok,Kowloon
   postalcode-- 999077
   telephone-- +852.22060092
   fax-- +852.30030133
   E-mail-- ad4561094151701@domainidshield.com
Technical Contact:
   name-- Domain ID Shield Service
   org-- Domain ID Shield Service CO., Limited
   country-- CN
   province-- Hong Kong
   city-- Hong Kong
   address-- 1102-1103,11/F,Kowloon Bldg.,555 Nathan Rd.,Mongkok,Kowloon
   postalcode-- 999077
   telephone-- +852.22060092
   fax-- +852.30030133
   E-mail-- ad4561094473302@domainidshield.com
Billing Contact:
   name-- Domain ID Shield Service
   org-- Domain ID Shield Service CO., Limited
   country-- CN
   province-- Hong Kong
   city-- Hong Kong
   address-- 1102-1103,11/F,Kowloon Bldg.,555 Nathan Rd.,Mongkok,Kowloon
   postalcode-- 999077
   telephone-- +852.22060092
   fax-- +852.30030133
   E-mail-- ad4561094473303@domainidshield.com
Registrant Contact:
   name-- Domain ID Shield Service
   org-- Domain ID Shield Service CO., Limited
   country-- CN
   province-- Hong Kong
   city-- Hong Kong
   address-- 1102-1103,11/F,Kowloon Bldg.,555 Nathan Rd.,Mongkok,Kowloon
   postalcode-- 999077
   telephone-- +852.22060092
   fax-- +852.30030133
   E-mail-- ad4561094539504@domainidshield.com

Despite this, it all does look very very similar and the one thing that cannot be hidden is the creation date of the URL. It is always a giveaway that if a website is contacting you unsolicited, and asks for your money from a web domain that has been put together in the last few days, they are up to no good.

Thanks to go out!

Thank you very kindly to 37prime for updating their post to link to my story of identity theft. On an extra happy note, the blog is clearly well indexed as the update came through on the Google search very quickly.